MP4 (MPEG-4)

The MP4 video format is a standard format for video encoding and storage. In order to minimize file sizes, the format employs a lossy compression method that reduces the amount of data needed to store the video content without any noticeable loss in quality.

Due to its small size and efficient compression methods, the MP4 format is ideally suited for online video streaming. The MP4 format may use a variety of CODECs, which are usually supported by most MP4 players, with additional CODECs downloadable if needed.